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The digital advertising landscape is constantly plagued by fraudulent activities that manipulate both advertisers and publishers. This article delves into the nuance world of ad fraud, offering a comparative analysis of prevalent tactics employed by fraudsters and outlining effective countermeasures to mitigate these threats. We will investigate va
Real-time bidding (RTB)|auctioning) is a programmatic advertising technique that empowers advertisers to purchasing display ad placements. In this dynamic process, multiple advertisers concurrently place bids to acquire ad inventory as users browse websites or apps. The highest bidder is awarded the ad placement, ensuring that their advertisement i
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